Zoya’s New Emerald Strings And Earrings Will Have You Reaching For Your Best Black-Tie Attire.

Putting on Jewelry is a joyful experience. Jewelry can evoke opulent aspirations due to the way it sparkles on wrists and fingers when one speaks animatedly or with a swing of the head, giving the wearer an enviably otherworldly glow. Thanks to the success of the Jewelry brand Zoya, known for its feminine designs and insider knowledge on the stylistic approach that wins the hearts of women who love to clutch their pearls and emeralds, there’s a new language brewing for Jewelry and how it can fulfil needs you may not have even begun to consider.

Consider the upcoming formal event for which you’ve been planning your outfit for weeks: the Jewelry will go with anything from a tried-and-true cocktail dress to an effervescent lace sari that clings to your curves and floats gracefully in the wind. It’s a heightened state of affairs for all Jewelry enthusiasts looking for another collector’s item, because you can expect an intoxicating and heady cocktail of designs that weave in some truly special gems, procured for exceptional quality.

The new Zoya collection is a dazzling display of emeralds and morganites that are unquestionably the ideal accessory for a formal evening out. Even though the Jewelry is a story in and of itself—from the concepts to the fluid designs inspired by water bodies to the intricate details of its craftsmanship—there is a clear and unmistakable element of style that can stand on its own without explanation. Gauri Khan, a longtime Zoya devotee known for her impeccable taste in championing an eternally classical taste for her wardrobe, echoes this sentiment. In the box containing some of her most Recognizable statement pieces, she makes room for her new Favorites among the collection’s more Recognizable pieces of Jewelry.

I’ve always had an interest in Jewelry. “I used to take more risks when I was younger; now, I gravitate toward classic silhouettes with a modern twist,” Gauri Khan says. Gauri, a true Jewelers, introduces Zoya’s new collection, which is rich in the glory and warmth of greens and reds, two of the most versatile Colors in any Jewelry collection. “This Zoya collection feels very imperial,” says the fashion icon, owing to the design, craftsmanship, and exceptional use of stones such as diamonds, emeralds, tourmalines, and morganites. When I ask her which ones she prefers out of this group, she quickly names her Favorites. “This necklace!” repeat after me. The title is “A Flush of Evergreen.” It pays homage to the Indus River’s ability to gracefully and deftly navigate its way around any rocks or pebbles in its path. This lovely piece is also quite supple and fits nicely around the neck.

Beyond-A Boundless Journey was inspired by the ebb and flow of the Indus; it features delicate designs and a novel approach to combining artistic perspective and femininity; and it is presented in a contemporary Jewelry language executed with faultless artisanal skill by the label. Ajoy Chawla, Titan’s CEO of the Jewelry division and the man behind Zoya’s recent success, takes Vogue through the collection’s many finer points.

Which pieces here are some of your Favorites?

“The Emerald River song” is a breathtaking piece in which two emerald rivers converge at a 10 carat emerald. This design was inspired by the white waters cascading off the cliffs. This hue is represented in the design by marquise and pear-shaped solitaire diamonds. It derives its ethereal and arresting silhouette from a large pear-shaped emerald, which represents the rocks over which the water cascades. This piece is a stunning example of how exceptionally Zoya’s Beyond Utilizes gemstones.

What is the highlight of the ‘Beyond’ collection?

Zoya’s Beyond collection is her most anticipated to date. It’s a well-crafted and well-thought-out collection with an engaging story to boot. It pays homage to a woman’s extraordinary, thrilling journey by fusing Indian inspiration with a modern design aesthetic. A fanciful interplay of emeralds and morganites is featured in the collection. Water inspires the collection’s design in all of its spirited forms, including mighty glaciers, cascading waterfalls, endless ripples, and a calm stream.

Can you explain the collection’s name and how the flow of a river inspired it?

The flow of the mighty Indus is used as a metaphor for a woman’s life in this anthology. We imagine her as a woman on her own personal journey, which, like the river, can be calm or raging at any given time. The river’s path, like a woman’s life, is epic in scale, as is the title “Beyond: A Boundless Journey.”

Which Zoya signatures remain in new and old collections?

Zoya has always taken great pride in being the most innovative design atelier in the country. From the beginning, Zoya’s mission has been to Revolutionize the Indian Jewelry industry by offering customers meaningful wearable works of art and a welcoming, Customized take on high-end fashion. Zoya’s work reflects her lifelong passion for storytelling, which she continues to demonstrate in her collections. Each of our collections tells a unique story, and each item Honors a different stage in a woman’s life. The collections are versatile and can be used in a variety of ways. They are tasteful, meaningful, and current without feeling dated.

Who inspired this holiday collection? Who would wear these?

The Zoya woman will always be an inspiration to us. As far as we can tell, she has travelled the globe honing her aesthetic sense. It doesn’t matter if she’s a nurturer, a go-getter, a dreamer, or a homemaker; what matters is that she’s travelled the world and discovered the true joy of reclaiming her feminine nature at some point. She admires the brand’s skilled craftsmanship, innovative techniques, and stunning stonework, and she is moved by the inspiring stories behind each individual Zoya design.

What are some festive-themed trends, structures, Colors, and stones in this collection?

“Beyond: A Boundless Journey” by Zoya is a celestial oratorio Honoring emeralds and morganites. The statement pieces in this modern collection of timeless classics are distinguished by their purity of form and graphic lines, and they are crafted with an exceptional combination of stones to achieve an imperial appearance.

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