Why Did Rihanna Step Down As CEO Of Savage x Fenty After 5 Years?

Rihanna, the renowned singer and businesswoman, has recently made the decision to step down from her role as the CEO of Savage x Fenty, her lingerie brand. After serving as CEO for a period of 5 years, Rihanna has handed over the reins to former Anthropologie CEO Hillary Super.

Background and Reason for Stepping Down

Rihanna, known globally for her music career, is also highly regarded as a successful entrepreneur. She founded the fashion brand Fenty, which has made significant strides in both the clothing and beauty industries. Rihanna’s latest move involves her decision to step down as CEO of Savage x Fenty, a lingerie brand that she co-owns. This decision comes after her dedicated service to the brand for over 5 years.

Transition and New Leadership

According to reports published by Vogue Business, Rihanna will no longer serve as the CEO of Savage x Fenty but will continue to contribute as the brand’s Executive Chairman. The brand, which recently celebrated its 5th anniversary in May 2023, was co-founded by Rihanna and a group of investors that includes industry giants like luxury goods conglomerate LVMH and Jay Z’s Marcy Venture Partners.

Former Anthropologie CEO Hillary Super has been appointed as the new head of the group, taking over the role of CEO from Rihanna. It is believed that Rihanna’s decision to step down stems from the brand’s need for increased attention at this time. Additionally, as Rihanna is currently expecting her second child with her partner ASAP Rocky, she intends to prioritize her role as a mother and focus more on her family life.

Rihanna’s Welcoming Statement

In an official statement provided to Vogue, Rihanna warmly welcomed Hillary Super as the new CEO of Savage x Fenty. However, Rihanna did not disclose the specific reason behind her decision to step aside from the CEO position in her statement. She expressed gratitude for the impact Savage x Fenty has made on the industry in the last five years and emphasized that this is just the beginning for the brand. Rihanna expressed her excitement about Hillary Super’s appointment, describing her as a strong leader who is determined to take the business to even greater heights.

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