Vivek Agnihotri Slams Shahid Kapoor’s ‘Bloody Daddy’ For Streaming Free, Criticizes Bollywood’s Business Model

In a recent development, renowned filmmaker Vivek Agnihotri has voiced his opinion on the streaming of Shahid Kapoor’s film ‘Bloody Daddy’ without any charge. Agnihotri, who is known for speaking his mind, has raised questions about the business model adopted by Bollywood and its implications.

Bollywood Celebrating its Own Destruction

Agnihotri considers the free streaming of ‘Bloody Daddy’ as a distressing trend, stating that it signifies Bollywood’s celebration of its own downfall. The filmmaker, who is also the director of ‘The Kashmir Files,’ expressed his disappointment with the industry’s current trajectory.

Taking to Twitter, Agnihotri shared a snippet about the digital streaming of ‘Bloody Daddy,’ directed by Ali Abbas Zafar. He raised concerns about the rationale behind offering a film with a budget of 200 crores for free and criticized the seemingly unsustainable business model. Agnihotri emphasized that this approach would eventually lead to the demise of Bollywood.

Potential Impact on OTT Platforms

A social media user responded to Agnihotri’s tweet, pointing out that this business model could be attributed to Jio, a prominent Indian telecom company. The user speculated that Jio offers free services initially to build a customer base and later introduces minimal charges to retain customers. As a result, other OTT platforms may also be compelled to reduce subscription fees and rely on advertising revenue. This transformation, the user argued, would lead OTT platforms, originally envisioned as ad-free spaces, to resemble traditional television.

Vivek Agnihotri responded to this notion by questioning whether the 200 crore investment in ‘Bloody Daddy’ could be considered an advertising cost under this model. Many users on Twitter agreed with Agnihotri’s concerns, highlighting the potential consequences of the current direction in Bollywood.

About ‘Bloody Daddy’ and its Cast

‘Bloody Daddy’ features Shahid Kapoor in the lead role and includes Sanjay Kapoor, Diana Penty, Ronit Roy, and Rajeev Khandelwal in supporting roles. The film is an adaptation of a French movie titled ‘Sleepless Night’ and was also remade in Tamil in 2015, starring Kamal Haasan.

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