Vijay Deverakonda’s Next Film “Kushi” Takes A ‘No Publicity’ Approach, Samantha Ruth Prabhu To Follow

It seems that Vijay Deverakonda has learned valuable lessons from the disappointing performance of his previous film, Liger. The actor has made some significant decisions about his career trajectory. Not only has he vowed not to collaborate with Liger’s director, Puri Jagannadh, again, but he has also decided to adopt a ‘no publicity’ approach for his upcoming film, Kushi, directed by Shiva Nirvan. The movie is set to release on September 1.

The Pitfalls of Overpromotion

According to a source close to Deverakonda in Hyderabad, the excessive promotion of Liger played a significant role in its downfall. The team went all out with promotional activities, leading audiences to have unrealistic expectations of the film. They anticipated a Rocky-style boxing movie and projected Vijay Deverakonda as the next Sylvester Stallone. However, the film fell short of those expectations, resulting in disappointment.

Letting the Work Speak for Itself

To avoid a similar fate, Vijay Deverakonda has decided to let his work do the talking. By adopting a ‘no publicity’ policy for Kushi, he aims to rely on the film’s content and quality to captivate the audience. This strategic shift indicates a newfound wisdom and maturity in his approach to filmmaking.

Samantha Ruth Prabhu Joins the Bandwagon

Interestingly, Vijay Deverakonda’s co-star in Kushi, Samantha Ruth Prabhu, will also follow the same ‘no publicity’ approach. With Samantha taking a year off for medical purposes, the duo has found the perfect excuse to exempt themselves from the promotional activities of the film. This synchronized decision by the lead actors reflects their shared belief in the power of their work to create an impact.

Rebuilding Box Office Prospects

Vijay Deverakonda’s previous film, Liger, failed to meet expectations at the box office, despite featuring Ananya Panday as the main female lead. Now, with Kushi, the actor hopes to regain his box office prowess. By relying on the film’s inherent qualities rather than overwhelming promotions, Deverakonda aims to stir up positive buzz and draw audiences back to the theaters.

Connect With Debonair Magazine On Social Media [ Facebook | Instagram | Twitter | LinkedIn ] To Get Real-Time Updates On The Market.