Netflix Bags ₹105 Cr Digital Rights for Ram Charan’s Peddi
In a career-high deal, Ram Charan’s rural sports drama Peddi scores ₹105 crore from Netflix, beating his own Game Changer OTT record.
Netflix just dropped a bag—and not a small one. Ram Charan’s upcoming sports drama Peddi has officially inked a ₹105 crore digital deal, locking down all-language post-theatrical rights in what’s now the biggest OTT deal of the actor’s career.
And yes, it beats the ₹100 crore tag that Charan’s other mega project, Game Changer, pulled in. That means Peddi is already breaking records months before it even hits theaters.
Ram Charan In Earth-Toned Glory, A.R. Rahman On The Beat
So what’s got the streamers racing to open their wallets? Peddi is a rural sports drama, helmed by Buchi Babu Sana (remember Uppena?), with Charan in full rugged mode. Think mud, sweat, and a no-frills game face.
The film teams him up with Janhvi Kapoor, and adds South cinema legends Shiva Rajkumar and Jagapathi Babu for some heavyweight presence. Oh, and the music? A.R. Rahman. You know, just casually.
It’s being produced by Venkata Satish Kilaru under Vriddhi Cinemas, and the theatrical drop is locked for March 27, 2026. Until then, they’re grinding away on set in Hyderabad, aiming to wrap before the year’s out.
Netflix Wins The Bidding War (Sorry, Prime)
As first reported by Filmibeat, the digital rights showdown for Peddi was intense. Several major players were in the mix—Amazon Prime Video reportedly made a serious play—but it’s Netflix who came out on top.
And the final number? ₹105 crore. That’s not just a paycheck. That’s a power move. For context: Rajamouli’s RRR fetched similar numbers, and it took two top-tier leads and a globe-trotting PR blitz to get there. Charan’s flying solo here—and still matching that energy.
Why Everyone’s Betting Big On This One
Here’s the thing: sports dramas set in rural India are quietly becoming the new mass-market juggernauts. Between Sarkaru Vaari Paata, Dasara, and even Tamil cinema’s flirtation with the genre (Sarpatta Parambarai, anyone?), audiences are hungry for stories with sweat, stakes, and small-town swagger.
Peddi fits that mold, but with a slicker finish—big budget, big stars, and a serious music pedigree.
Plus, that teaser that dropped earlier this year? It wasn’t just hype. Charan showed up looking like he walked out of a photo essay on grit. Fans lapped it up. Memes, slowed-down edits, Telugu Twitter (#PeddiMassLook) exploded.
Quietly Breaking Records—And Making A Statement
Nobody from Netflix or the production team has gone on record yet, but trade insiders have confirmed the number: ₹105 crore, all languages included. And considering the market? That’s wild.
It’s not just a record for Charan—it’s a statement that mid-genre, rooted stories can command megastar deals. It’s not Marvel. It’s not sci-fi. It’s not even a sequel. It’s just a good ol’ underdog story with a rural twist—and Netflix is all in.
As one fan joked on X, “If Game Changer is the Marvel phase, Peddi is Ram Charan’s Rocky era.”
So, What’s Next?
Production’s full steam ahead in Hyderabad, and insiders say we’re looking at a trailer drop before the year wraps. No word yet on when it’ll stream, but going by Netflix’s usual window, we’re probably looking at mid-2026, a couple of months after its theatrical release.
Until then, here’s what’s certain: Charan’s pulling in Netflix-sized numbers, fans are watching every behind-the-scenes update like hawks, and Peddi—without making too much noise—has suddenly become the film to beat.
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