Mahesh Babu’s Guntur Kaaram: Rs 135 Crore Pre-Release Deal Breakdown
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- January 11, 2024
Mahesh Babu, the stalwart of Tollywood, is set to make his 28th appearance on the big screen with Trivikram’s directorial venture, Guntur Kaaram. Scheduled for release on January 12, 2024, the film stars Mahesh Babu alongside Meenakshi Chaudhary and Sreeleela, making it the most anticipated release of the Sankranthi season.
The Magnitude of the Deal: Rs 135 Crores
In a groundbreaking move, Mahesh Babu has secured his most substantial pre-release deal ever, amounting to a staggering Rs 135 crores for Guntur Kaaram. This deal surpasses his previous record of Rs 122 crores with the film Sarkaru Vaari Paata. The substantial pre-business deal sets high expectations for the movie’s box office performance.
Optimism in the Trade Regarding Box Office Success
Despite none of Mahesh Babu’s films grossing over Rs 200 crores in the past, the trade is optimistic about Guntur Kaaram’s potential to break this barrier. With elevated ticket rates for the opening weekend and a positive audience reception, there is anticipation for the movie to break even within the first four days.
Global Pre-Release Business Breakdown
Guntur Kaaram’s pre-release business details showcase the movie’s extensive reach:
- Nizam: Rs 40 crores (Non-Refundable Advance)
- Ceeded: Rs 15 crores (Non-Refundable Advance)
- Andhra Pradesh: Rs 50 crores (Non-Refundable Advance)
- AP/TS: Rs 105 crores (excluding GST)
- Karnataka + Rest Of India: Rs 10 crores
- Overseas: Rs 20 crores
- Worldwide Breakeven: Rs 135 crores (excluding GST)
Considering an additional Rs 5 crores for publicity and advertising, Guntur Kaaram aims to achieve a share of around Rs 140 crores to break even.
Guntur Kaaram: A Profitable Venture
With pre-release recoveries totaling around Rs 250 crores, including worldwide theatrical rights, Guntur Kaaram is already deemed a highly profitable venture for the producers. Positive word-of-mouth could further boost the film’s success during the Sankranthi festival, attracting even non-traditional viewers in the Andhra states to theaters.
Sankranthi Weekend Extravaganza
Guntur Kaaram stands out as the biggest release for the Sankranthi weekend, amidst a slew of other releases such as Saindhav, Hanu Man, Ayalaan, Captain Miller, and the bilingual thriller Merry Christmas. Indian film enthusiasts have a lot to look forward to this festive season.
As Mahesh Babu and Trivikram Srinivas join forces once again, Guntur Kaaram emerges as a cinematic spectacle with the potential to rewrite box office records and captivate audiences during the joyous Sankranthi weekend.
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