Janhvi Kapoor Takes A Dig At Bollywood: Films Always ‘Marketing & PR’ Driven

Jahnvi Kapoor and Varun Dhawan are currently basking in the positive reception of their recent movie ‘Bawaal’, which premiered on OTT platforms. Directed by Nitesh Tiwari, the film showcases Kapoor’s exceptional acting skills, leaving fans wanting more. In the movie, Kapoor portrays Nisha Dixit, effectively capturing the essence of a troubled married couple alongside Varun Dhawan.

Kapoor Opens Up About the Role of PR in Bollywood

Having garnered immense media attention from the beginning of her career, Jahnvi Kapoor recently shared her views on Public Relations (PR) within the Bollywood industry. The 26-year-old actress candidly admitted that she lacks significant PR representation and mentioned being told by someone that there are no bad films, only bad marketing.

Fear and Pressure in the Film Industry

Speaking to Pinkvilla, Jahnvi Kapoor elaborated on her observations from the past five years. She noticed a common trend where people often attribute a film’s success or failure solely to its marketing strategy. Discussions post-movie releases often revolve around suggestions for better promotion techniques. However, Kapoor refrained from revealing the source of this advice despite encouragement from Varun Dhawan.

Intrinsic Fear in Bollywood’s Competitive Environment

Continuing her thoughts, Kapoor expressed that there is an intrinsic fear among individuals working in the industry. In an environment where everyone is aggressively promoting their projects, she highlighted the apprehension of being overlooked if one remains reserved. The pressure to participate in the constant noise can be daunting, leading many to question whether they should stand out or conform.

Staying True to One’s Work

Jahnvi Kapoor emphasized the importance of staying true to one’s craft and not getting swayed by external pressures. It takes immense courage to believe in one’s abilities and recognize that the work itself should speak volumes. Acknowledging her own moments of wavering, she underlined the challenges of adhering to this principle in the competitive Bollywood landscape.

A Reflective Observation

In conclusion, Jahnvi Kapoor noted that conversations within the industry are often heavily marketing and PR-driven, overshadowing discussions about the actual content or creative choices of the films. She humorously added that sometimes, it appears that if she had danced a little more, the films might have performed better – playfully pointing out the tendency to focus on marketing gimmicks rather than artistic merit.

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