Celebs Who Previously Parted Ways With Scooter Braun: Ariana Grande, Demi Lovato & More

In a recent turn of events, reports have emerged about Ariana Grande and Demi Lovato parting ways with Scooter Braun, the renowned music industry talent manager who has represented top artists such as Justin Bieber, Taylor Swift, and Ariana Grande. However, this is not the first time that celebrities have severed their ties with Braun. Over the years, several A-list artists have chosen to move on from his management. Here’s a closer look at the history of celebrities who have previously broken their professional connections with Scooter Braun:

Scooter Braun: A Renowned Figure in the Music Industry

Amid recent reports of Ariana Grande and Demi Lovato parting ways with Scooter Braun, explore the list of A-list celebrities who previously broke ties with the music industry mogul. Read on!

Scooter Braun, the founder of SB Projects, has established himself as one of the most influential talent managers in the music industry. His impressive client roster includes iconic names like Justin Bieber, Taylor Swift, and Ariana Grande. Despite his success, Braun’s journey hasn’t been without its share of controversies. One of the most notable disputes involved Taylor Swift, which gained significant media attention when Braun acquired Big Machine Records, giving him ownership of Taylor Swift’s master recordings.

The Celebrity Manager’s Storied History

Braun’s rise to fame can be attributed to his discovery of Justin Bieber on YouTube back in 2008. Since then, the two have maintained a working relationship that has spanned over a decade. Braun’s influence in the music industry also extends to his ownership of various companies and music labels.

A List of Celebrities Who Parted Ways

While Braun has enjoyed success with some of the biggest names in the music industry, he has also faced losses as several high-profile artists chose to end their partnerships. Here’s a look at some of the notable celebrities who previously parted ways with Scooter Braun:

Ariana Grande

Ariana Grande first began working with Scooter Braun in 2013. Although she briefly parted ways with the manager in 2016 for a period of seven months, they reconciled and continued their collaboration. The exact reasons for their initial split remain undisclosed.

Demi Lovato

Demi Lovato, who initially gained prominence as a Disney star, enlisted Scooter Braun’s services in 2019. Under his management, she released two albums. However, after nearly four years of working together, Lovato has chosen to move on from Braun.

Kanye West

In 2018, Kanye West, also known as Ye, terminated his professional partnership with Braun. West expressed his sentiment on Twitter, stating, “I no longer have a manager. I can’t be managed. I am nobody’s client.”

DJ Martin Garrix

Renowned DJ Martin Garrix signed with Scooter Braun in 2018. After a five-year collaboration, Garrix’s name is no longer featured on SB Projects’ website, suggesting a parting of ways.


Usher and Braun shared a long-standing friendship before entering a professional partnership in 2016. However, after seven years, it appears that their collaboration has come to an end, as Usher’s name is absent from SB Projects’ roster.


K-Pop star CL joined forces with Scooter Braun in 2014, at a time when the popularity of the K-Pop genre in the USA was still emerging. In recent times, Braun confirmed that he is no longer managing CL.

Justin Bieber’s Potential Departure

Despite the enduring partnership between Scooter Braun and Justin Bieber since 2008, there have been rumors that Justin Bieber might be seeking a new manager. However, these rumors have not been officially confirmed.

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