1920: Horrors Of The Heart Box Office Day 7: Fair First Week, Aims For 14-15 Crores Lifetime

The horror film “1920: Horrors Of The Heart” has had a decent first week at the box office, despite minimal promotion in the mainstream market. The movie is expected to target a lifetime collection of 14-15 crores. Let’s delve into the details!

Box Office Performance

In its first week, “1920: Horrors Of The Heart” managed to collect 12.55 crores. These collections include earnings from all language versions, with the Hindi version contributing approximately 8.50 crores. The remaining earnings came from the Telugu and Tamil versions, with Telugu being the larger contributor.

Surprising South Collections

It is surprising to note that the southern language versions of the film contributed significantly to the overall box office collections, despite not having any southern actors or a pan-India marketing campaign. Approximately 25% of the total collections came from the southern regions, highlighting the universal appeal of horror films that transcends language barriers.

Future Outlook

While “1920: Horrors Of The Heart” may not continue to perform strongly, it has achieved its objective, and now aims to reach the 15 crores mark. However, achieving this target won’t be easy due to the competition from numerous new releases in different languages. The film hopes to accumulate an additional 3 crores in the coming weeks.

Despite minimal mainstream marketing and promotions, “1920: Horrors Of The Heart” has enjoyed a fair first week at the box office. Its success in the southern regions demonstrates the genre’s universal appeal. The film now strives to achieve a lifetime collection of 14-15 crores, facing competition from other releases in the coming weeks.

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