In The Midst Of Calls To Boycott Pathaan, Shah Rukh Khan Claims That Social Media Is “Driven” By “Narrowness Of Views.”

On Thursday, Shah Rukh Khan and Amitabh Bachchan co-hosted the 28th edition of the Kolkata International Film Festival. SRK, who is awaiting the release of Pathaan, spoke at the event about the negative effects of social media and the negativity that spreads in society through social media platforms. Since the release of Pathaan’s song “Besharam Rang,” the hashtag “Boycott Pathaan” has been trending on Twitter. People on social media are criticising SRK and Deepika Padukone’s green and saffron costumes in the song. Some are also digging up old Shah Rukh videos and calling for a boycott of his upcoming film.

“Cinema and the advent of articulation through social media platforms have now become the foremost expression of human emotions and experience,” SRK said at KIFF 2022, without specifically mentioning the social media reactions to Pathaan. The collective narrative of our times is shaped by social media, and contrary to popular belief, I believe cinema has an even more important role to play now.”

In his speech, Shah Rukh Khan also emphasised the importance of cinema, calling it the most important medium of the modern era. “Cinema exposes the vulnerability of human nature by telling stories in their most basic form, as they are lived,” he said. It enables us to get to know each other better. In some ways, it is best positioned to sustain a collective counter-narrative that speaks to the larger nature of humanity, a narrative that emphasises humanity’s enormous capacity for compassion, unity, and brotherhood.”

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